A shoe is composed mainly of three parts: the sole, the heel and the upper, covering the top of the foot. The art of shoe design is to juggle with these three elements to create unique pieces viz., shoes. Kendrick, a UTC graduate, has also patiently assembled very different elements throughout his professional life to obtain his creation today: his own shoe brand, which is already making a name for itself.
The base-line, or sole, of Kendrick’s professional life is his engineering degree in mechanical systems, obtained in 1998. Entre UV de design et parcours associatif, il Between CC design and community work, he is already beginning to realize that creativity is a vital necessity. But before he could take his thoughts any further, his military service caught up with him and sent him to Mexico, as an international volunteer in a company for Valéo. A brutal uprooting, from which he will come back with two personal assets: an enhanced talent for photography, which he will even use in a travel guide, and a fascination, fed by his distance from France, for a fantasized image of the Parisian woman in high heels.
The heel is a vertiginous heel, of course, for the man who collects the most diverse lines on his CV. As a fashion photographer, he goes to fashion weeks and red carpet events. As a web designer, he worked on the development of digital platforms for the daily newspaper Le Figaro. As an entrepreneur, he bought a company that produces styling software, which is sold worldwide to large groups. An eclectic CV, but dominated by Kendrick’s passion for fashion and aesthetics.
If the sole and the heel are good, it’s now time to dress the foot, to create the shoe that will sublimate the person wearing it. Developing his own models is exactly what Kendrick has been thinking about for years. His dual background as an engineer and a fashion photographer allowed him to think about shoes differently, and to launch into the creation of his first prototype. Without any training as a shoemaker, but with a deep desire, after years of working in the digital world, to find a manual activity. And a first pair was born. A simple, uncluttered sandal that caught the eye of certain designers. And in addition to taking pride of place in trendy Parisian boutiques, they ended up on the feet of television presenters or stars on the same red carpets he walked as a fashion photographer.
After the sandal, boots, ankle boots and pumps followed, always in the same straightforward colours (red, yellow, black, nude) and with the same concern for a simple and ultra-elegant line. As his brand began to make a name for itself in the fashion world, Kendrick the engineer quickly became Kendrick the shoe designer. To facilitate this transition, he followed a training course at the French Fashion Institute, «l’Incubateur», to develop his brand. A project that already seems to be off to a good start and on the right footing!